Barcelona-based, luxury fragrance house Carner has launched its first collection of hair perfume. The new range is an extension of Carner’s fragrances, inspired by Mediterranean nature, formulated to respond to the needs of today’s consumers.
“Our hair perfume is an emerging trend in our market. It boasts a special formula to avoid harming the hair and is applied in a mist-like spray for better coverage. With this launch, we aim to please our customers by offering them their favourite fragrances in different formats, focusing on natural ingredients,” says Joaquim Carner, Brand Ambassador and Co-Founder of Carner.
The hair perfumes are offered in 50ml bottles with a wooden cap made by Quadpack Wood in Spain, a signature of Carner’s fragrances since its very first launch in 2010. “The caps perfectly match our brand’s identity: elegant, cosmopolitan and natural. Besides, Quadpack’s wooden caps are made in our region, which is important for us,” explains Carner. For this collection, the brand opted for a sustainably-sourced ash cap in white, with a sophisticated decoration of hot-stamped gold lettering.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!