The golf ball packaging is a result of a co-creation workshop organised by Metsä Board, a collaboration involving a packaging design agency, Metsä Board's own packaging design team, the packaging manufacturer and Metsä Board's technical service.
“The packaging is an excellent example of how teamwork can create something totally new. In 2021 we organised 36 virtual workshops with our customers and partners. The process concentrated on improving the current package whilst creating something completely new, like this insect hotel”, says Gunilla Nykopp, Customer Experience Manager from Metsä Board’s packaging design team.
When empty the packaging can be turned into an insect hotel providing shelter for bugs and larvae thanks to separate parts made of paperboard included in the cover. The packaging was manufactured by PackageMedia Oy, part of Pyroll Packaging using MetsäBoard Pro FBB Bright folding boxboard.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!