Jun 29, 2022

Framing the bottle

Metsä Board has created a pack for a non-alcoholic sparkling beverage that sets out to "visually transcend the everyday".
Elisabeth Skoda

The packaging design team of Metsä Board, part of Metsä Group created a packaging that in addition to protecting the bottle, the packaging also forms a "beautiful entity" with the bottle. The design of both the bottle and the packaging is based on a painting by six-time world boxing champion and artist Eva Wahlström. For every product sold, 50 cents will be donated to the Finnish Cancer Foundation.

"We wanted to bring consumers a product that visually transcends the everyday. The drink gets its flavour from the rose petals, which are also displayed in a striking way on the bottle and packaging," says Kimmo Koivikko of Lasso Drinks, which produced the drink.

"The packaging is open on both the front and the back, forming a frame around the bottle. This also minimises the amount of material needed for the packaging. The product story was printed on the packaging in Finnish and English," says Ilkka Harju, Packaging Services Director, EMEA and APAC, at Metsä Board.

The packaging was produced by Orapac. Its microflute structure has MetsäBoard Pro FBB Bright folding boxboard on its surface. The reverse liner and fluting are MetsäBoard Natural WKL Bright white kraftliner. After use, the packaging is easy to recycle in the paperboard collection.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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