Jan 12, 2022

Flower power for liqueur bottle

ST~GERMAIN® Elderflower Liqueur and fashion designer Anna Sui have presented a floral bottle tote, inspired by the designer's "inimitable aesthetic and whimsical use of vibrant nues, bold textures and patterns."
Elisabeth Skoda

Setting out to bring to life the up to 1,000 fresh handpicked elderflowers that go into every bottle of ST~GERMAIN and its "bright, crisp" flavours, the tote features an intricate blue and green floral crochet design. The artisanal French elderflower liqueur brand and storied designer's tête à tête is a continuation of their collaboration during NYFW SS22, where the limited-edition tote made its debut during Anna Sui's  show.

The tote is accompanied by a QR code which leads to the ST~GERMAIN page, where consumers can access signature drink recipes.

Anna Sui said, "It's been incredible to team up with ST~GERMAIN on this special edition, brightly hued tote for the holidays, designed to infuse vibrancy and joy into festive season celebrations everywhere after a long year. There is a strong synergy between our two brands – both are fun and approachable, but just as much elevated, elegant, and unique. The tote epitomizes the fashion equivalent to ST~GERMAIN, which is reflected in its design – it adds a pop to numerous looks as the finishing touch, similar to how ST~GERMAIN works so well in so many cocktails."

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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