Setting out to bring to life the up to 1,000 fresh handpicked elderflowers that go into every bottle of ST~GERMAIN and its "bright, crisp" flavours, the tote features an intricate blue and green floral crochet design. The artisanal French elderflower liqueur brand and storied designer's tête à tête is a continuation of their collaboration during NYFW SS22, where the limited-edition tote made its debut during Anna Sui's show.
The tote is accompanied by a QR code which leads to the ST~GERMAIN page, where consumers can access signature drink recipes.
Anna Sui said, "It's been incredible to team up with ST~GERMAIN on this special edition, brightly hued tote for the holidays, designed to infuse vibrancy and joy into festive season celebrations everywhere after a long year. There is a strong synergy between our two brands – both are fun and approachable, but just as much elevated, elegant, and unique. The tote epitomizes the fashion equivalent to ST~GERMAIN, which is reflected in its design – it adds a pop to numerous looks as the finishing touch, similar to how ST~GERMAIN works so well in so many cocktails."
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!