Design

Jan 12, 2022

Flower power for liqueur bottle

ST~GERMAIN® Elderflower Liqueur and fashion designer Anna Sui have presented a floral bottle tote, inspired by the designer's "inimitable aesthetic and whimsical use of vibrant nues, bold textures and patterns."
By:
Elisabeth Skoda

Setting out to bring to life the up to 1,000 fresh handpicked elderflowers that go into every bottle of ST~GERMAIN and its "bright, crisp" flavours, the tote features an intricate blue and green floral crochet design. The artisanal French elderflower liqueur brand and storied designer's tête à tête is a continuation of their collaboration during NYFW SS22, where the limited-edition tote made its debut during Anna Sui's  show.

The tote is accompanied by a QR code which leads to the ST~GERMAIN page, where consumers can access signature drink recipes.

Anna Sui said, "It's been incredible to team up with ST~GERMAIN on this special edition, brightly hued tote for the holidays, designed to infuse vibrancy and joy into festive season celebrations everywhere after a long year. There is a strong synergy between our two brands – both are fun and approachable, but just as much elevated, elegant, and unique. The tote epitomizes the fashion equivalent to ST~GERMAIN, which is reflected in its design – it adds a pop to numerous looks as the finishing touch, similar to how ST~GERMAIN works so well in so many cocktails."

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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