Design

Feb 24, 2021

Easter egg redesign for plastic-free pack

Aldi UK has altered six of its Easter lines to make them plastic free. As part of this, the supermarket is giving some of its Easter eggs a square-shaped bottom so they no longer need to be supported with inner plastic packaging, eliminating the need for plastic entirely.
By:
Elisabeth Skoda

Aldi UK has altered six of its Easter lines to make them plastic free. As part of this, the supermarket is giving some of its Easter eggs a square-shaped bottom so they no longer need to be supported with inner plastic packaging, eliminating the need for plastic entirely.

Other plastic-saving changes include replacing plastic windows from the outer packaging of several products with compostable cellulose film made from wood fibres. Aldi will also launch a chocolate box, with an insert made from recycled potato skins.

When taken together, the supermarket chain says that these changes will remove 29 tonnes - equivalent to two million pieces - of plastic from its Easter range, and that it is on track to have all product packaging reusable, recyclable or compostable by the end of 2025.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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