E-Commerce

Mar 26, 2021

E-commerce packaging as a marketing tool

Cosfibel Group has launched six different collections that cater for the ever-growing e-commerce trend.
By:
Elisabeth Skoda

In the current climate, the importance of e-commerce has skyrocketed, and demands on e-commerce packaging have increased in turn, with a big focus on the consumer experience.

Cosfibel Group has launched six different collections that cater to this trend. The company considers the e-commerce experience in its globality, combining the primary function of a packaging item with a notion of pleasure linked to the discovery and usage of the product itself. Each of the collections tells a different story. Each includes a primary pack destined to hold the product, a corrugated cardboard shipping package that is delivered flat, and items like tissue paper, ribbon, a card to be printed and stickers, for example. In addition to this, it includes a range of accessories selected for their "functionality, attractive design and competitive cost."

These include a reusable velvet pouch, a decorated spatula to be combined with a skin cream, a makeup brush, a massage glove and a pretty nail file, each destined to enhance the beauty routine and to appeal to the person receiving them, creating a connection with the brand.

"With this e-commerce collection made up of six different product families, Cosfibel is hoping to accompany brands in their sales strategy by helping them to develop a 'mix-and-match' offer. As such, Cosfibel is involved in every step of the process, from packaging conception to filling, with a complete full-service offer," a spokesperson says.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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