Design

Jul 14, 2021

Deuce Studio refreshes packaging for Gr8nola

Following an earlier rebrand four years ago, Deuce Studio worked with US superfood brand Gr8nola again with the aim to add extra "taste appeal and approachability".
By:
Elisabeth Skoda

Deuce Studio's designs feature a set of fun flavour illustrations and extra helping of colour in the form of a semi circle device.

The original rebrand introduced a new and stand out predominately purple colour scheme for the cereal category combined with an "honest and aspirational" tone of voice, to inspire consumers to eat, be and do "gr8" things. The overall brand design language is simple and bold to help cut through the noise of what can sometimes be an overly fussy category to create standout on shelf.

The packaging refresh restates these original values and introduces new elements to push this further by adding an extra level of personality and enticing elements such as the new flavour naming system and fun illustrative icon set.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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