Deuce Studio's designs feature a set of fun flavour illustrations and extra helping of colour in the form of a semi circle device.
The original rebrand introduced a new and stand out predominately purple colour scheme for the cereal category combined with an "honest and aspirational" tone of voice, to inspire consumers to eat, be and do "gr8" things. The overall brand design language is simple and bold to help cut through the noise of what can sometimes be an overly fussy category to create standout on shelf.
The packaging refresh restates these original values and introduces new elements to push this further by adding an extra level of personality and enticing elements such as the new flavour naming system and fun illustrative icon set.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!