Aug 11, 2022

Creative cardboard packaging awarded

The winners of Carton Austria Award 2021, organised by Propak, CASH Handelsmagazin and Pro Carton, include a pack for charcoal that also serves as an effective system to heat it up as well as a toothbrush pack. We take a closer look.
Elisabeth Skoda

The Carton Austria Award (CAA) is a joint project by PROPAK Austria, CASH Handelsmagazin and Pro Carton. It sets out to give a platform to the best cardboard packaging solutions. This year's winners both came from Cardbox Packaging Wolfsberg.

The autumn date of the 2021 award ceremony was cancelled due to the pandemic and could finally take place.

Tw awards were presented: one for the jury and one for the audience. The jury consists of the editors of the CASH trade magazine. Horst Bittermann, President of Pro Carton, Martin Widermann, Managing Director of PROPAK Austria, and Claudia Stückler presented certificates and trophies for CASH.

The jury's prize went to "Gloot", a "simple but extremely effective" system for heating up charcoal. This easy and clean way to perfect grilling pleasure comes from brand owner Thomas Schiefer, who also accepted the award personally - together with Rene Buchart from Cardbox Packaging. The box is from BillerudKorsnäs.

The folding box can be transformed into a chimney in just a few simple steps, which lights up the charcoal it contains, which is made using traditional methods of charcoal burning. The barbecue is ready in less than 15 minutes. On this, award winner Thomas Schiefer says: “In my region, there is still the traditional charcoal burner trade. The regional charcoal burners produce high-quality charcoal. The packaging complements this premium product – for an enjoyable, relaxed grilling experience.” The jury agreed: “A particularly elegant and convincing idea of how the packaging can become part of the product.“

The Audience Award went to Playbrush's “Smart One”, the packaging for a smart sonic toothbrush, also manufactured by Cardbox Packaging Wolfsberg, using Metsä Board cardboard. The packaging for this toothbrush combines the necessary stability with a "beautiful and functional" design and presents the top product accordingly. In addition to Rene Buchart, Bettina Tschoner-Fuchs from Metsä Board and Nini Gregori and Moritz Hoyos from Playbrush were present at the presentation of the award: The entire supply chain was united to accept the award.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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