Nov 25, 2021

Counting down to Christmas

Advent calendars enjoy continued popularity in the run-up to Christmas. We take a closer look at Sothys' advent calendar made from Metsä Board’s paperboard.
Elisabeth Skoda

The French cosmetics company Sothys has chosen Metsä Board’s paperboard for its 2021 advent calendar. The folded calendar is made of the lightweight paperboard – MetsäBoard Pro FBB Bright 320 g/m2.

“Sothys is strongly committed to sustainable development. We always use paperboard that comes from sustainably managed forests. We select design-focused yet lightweight packaging. For each of our innovations we pursue the idea of responsible beauty that is respectful of the skin and the environment,” says Stéphanie du Chaxel, International Marketing Director at Sothys.

The festive red calendar is composed of different elements which together form a structure of four prisms with a triangular base. It was manufactured by Italian printing company Vimer.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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