Design

Jun 3, 2021

"Contemporary" pack refresh for Peperami

Peperami has unveiled a new packaging design and logo spanning its core range of products as it looks to target a wider and younger demographic.
By:
Elisabeth Skoda

Peperami received a new look which is sleeker, uses fresh photography, introduces a matt finish and achieves a more contemporary style. The brand has undergone a total pack refresh with the aim to  demonstrate that after 40 years on the market, it is "evolving with the current times."

The bold design continues the use of Peperami’s iconic green colour, whilst highlighting the key nutritionals of each product on front of pack. The redesign sets out to "bring much needed excitement to the snacking aisle, whilst emphasising its popular protein-packed products."

The new packs aim to stand out on shelf and make it far easier for shoppers to locate the packs in stores, all while maintaining brand familiarity. The brand will continue to launch new innovations later this year and, along with this more modern look, aims to appeal to the needs of both the mainstream and younger consumer.

The full range, including Peperami’s iconic sticks, Snack Boxes and the brand’s latest Chicken Bites editions, will feature the new packaging and updated brand logo.

Pavan Chandra, Head of Marketing at Peperami commented: “We believe this new packaging and redesign is a vital step in bringing Peperami’s family favourites to many more consumers.

“The new look rings true to the brand’s ethos and will continue to resonate well with our consumers. We are adapting to shoppers needs by creating a modern and sleek packaging design, allowing Peperami to stand out in the crowded snacking market.”

Peperami worked closely with global agency 1HQ on the redesign to bring the new look and feel to life.

Guy Hepplewhite, Head of Brand Communications at 1HQ commented: “Given its rate of growth and investment in product innovation over recent years, we wanted to deliver a complete range redesign that not only presented Peperami as a progressive brand but also one that’s contemporary and much more reflective of current times, daily lives and consumer needs.”

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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