Design

Feb 22, 2021

Communicating a vodka's "celebratory personality" through a bottle

Pemberton & Whitefoord LLP has created a "unique identity and packaging design strategy" for a range of premium flavoured vodkas, Glory Mornin’ Super Vodka.
By:
Elisabeth Skoda

Pemberton & Whitefoord LLP has created a "unique identity and packaging design strategy" for a range of premium flavoured vodkas, Glory Mornin’ Super Vodka.

The brand sets out to help conjure memories for consumers of fun nights out enjoying music with friends, of “living the moment”. Its identity, created by P&W, exudes positivity, enjoyment and vibrancy.

The vodkas are made from fine white rice and have a smooth, fresh aroma. Flavours include Blueberry & Acai, Watermelon & Dragonfruit and Elderflower & Lemondrop as well as the classic Pure & Smooth.

Working closely with the brand’s Managing Director, Marc Aufzug, P&W created the branding and packaging solutions completely from the ground up, designing the glass bottle and soft-touch cap utilising 3D visualisation software and working closely with a bottle manufacturer. The aesthetics were inspired by contemporary Japanese design, with a jamboree of celebratory illustrated iconography (including dancers, music influences and carnival elements), printed directly onto each bottle.

Creatively leading the Glory Mornin’ Super Vodka project was Adrian Whitefoord, the company’s co-founder.

Adrian comments: “Frankly, the project was a dream job. Marc had a clear vision for the range and our team successfully generated physical packaging and a creative aesthetic solution that, combined, provides a real point of difference from other vodka  products on the market. The trailblazing strategy we have produced successfully communicates the brand’s celebratory personality. With 58% of consumers enjoying experimenting with new and different spirit flavours, and a strong environmental conscious (one tree planted for every bottle sold), purchasing Glory Mornin’ is a no-brainer for consumers.”

Marc remarked: “I’m delighted with P&W’s hard work and ecstatic  with the final result. The premium, vibrant aesthetics of the packaging will help us achieve our commercial objectives for the new brand- standing out in the digital shelf as well as in classic spirits retail!”

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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