Oct 11, 2021

Collaboration yields "first high-end" recycled glass perfume bottle

CHANEL and Pochet Group collaborate to create recycled glass for perfume bottle that reportedly offers the same transparity and high shine as virgin material.
Elisabeth Skoda

In 1921, Gabrielle Chanel overthrew perfume conventions, choosing a bottle for N°5 that was stripped of all decoration, making way entirely for the perfume.

To mark the occasion of "100 years of celebrity," N°5 says it will be the first perfume bottle to incorporate recycled glass, while retaining “incomparable purity, shine and transparency, close to that of crystal,” the company says. This was achieved in a collaboration between CHANEL and Pochet du Courval.

"Our objective was to develop a high-end recycled glass that would meet the qualities of excellence and creativity of CHANEL," explains the Group Pochet.

“The result of this collaboration encourages a circular economy, reduces the use of natural resources and lowers the carbon footprint, while maintaining the aesthetic of the legendary perfume.”

Creating this bottle proved to be a technological challenge, as its crystalline transparency stems from the purity of the raw material used.

Glass composition differs, depending on its use. Glass used in perfumery is more transparent and high-shine, and recycling can alter its quality. Therefore, to master each step in the value chain, Pochet du Courval developed an industrial process together with its partners, to guarantee recycled glass of high quality.

"Each detail was considered in depth: the colour, the qualities of transparency, purity and shine, as well as the resistance of this glass, were rigorously evaluated," specifies the House of CHANEL.

The new material will gradually be applied to the other CHANEL perfumes starting in 2022.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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