Nov 1, 2021

Brand relaunch and pack redesign for Jucee Squash

Jucee Squash has been revamped to drive re-appraisal of the Jucee brand amongst new, lapsed and existing shoppers.
Elisabeth Skoda

Jucee has launched a new look and feel to reflect consumer demand for clear branding and the communication of key product attributes on the front of each pack.

The drinks company has invested in the re-design of the brand which aims to showcase Jucee’s benefits within the squash category and to demonstrate that the brand's commitment to meet consumer demands across health, nutrition and the environment.

The squash contains real fruit as well as added vitamins C and D, has no added sugar and bottles are made from 100% recycled plastic, and these changes are now clearly labelled on pack.

Jucee has also improved the recipes of its bestselling flavours.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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