Materials

Nov 25, 2021

'Box next to Box II': Capturing the spirit of the times on paper

With their 'Box next to Box II concept, which won a Red Dot Award 2021, LEONHARD KURZ sets out to capture and give insights into current trends. We take a closer look.
By:
Elisabeth Skoda

The LEONHARD KURZ design team led by Annie Kuschel and Julia König has been honored with a Red Dot Award in the 'Packaging Design' category for the second time.

“We are very proud that we were able to impress with the new edition of our packaging collection this year as well and once again prove our strong design expertise,” emphasizes designer Julia König from the KURZ team. “With ‘Box next to Box II,’ we have succeeded in bringing design to life and at the same time providing insights into how new products, colours, decors, and diffractive structures are created from design and research. We are delighted that the jury is now honoring our work in this way.”

 ‘Box next to Box II’ was presented in October 2020 and is continuing the series of packaging collections for which KURZ is regularly scouting for trends. Together with a trend agency, the team around KURZ designers Annie Kuschel and Julia König obtains a comprehensive overview of current social trends and the current zeitgeist year after year. Based on the extensive research, the most important trend topics are identified and translated into an innovative packaging concept, which is always presented to the public for the first time at the luxury packaging trade fair LUXE PACK Monaco. The result this year is four expressively decorated paper boxes - one box per trend - combined with an elegant folding box with gold embossing. Brand owners, marketing experts, and designers can take a first look at eight newly created colours and three exclusive diffractive designs in silver for hot stamping finishing.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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