Aug 31, 2022

Bottle design centres around inclusivity and diversity

To mark their continued collaboration, Absolut Vodka and Tomorrowland festival have collaborated on a limited-edition bottle.
Elisabeth Skoda

The Absolut x Tomorrowland bottle for 2022 has a design "full of energy and vibrancy", with the Tomorrowland Icon placed at the centre. The butterfly symbolises freedom and the beauty of nature – a way to express the purity of the human soul and its playfulness. The crown sets out to remind us that we are one world in which we are all equal, and the eye inspires us to see the beauty of life.

The bottle, created as part of the United We Dance campaign, has been designed to illustrate the brands' shared values of inclusivity and diversity; together they believe that what unites us is stronger than what divides us. It will be available in Germany, Benelux, Slovakia, Serbia and Switzerland.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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