Xpression is a strong and resilient Kraft paper range suitable for consumer carrier bags that meets and exceeds all requirements for durability and high printability.
According to BillerudKorsnäs, Xpression E-com works in existing converting machines for e-commerce bags and its superior durability enables a direct substitution from plastic bags to paper bags.
"We see increasing demand from consumers for genuinely sustainable solutions, resulting in continuous requests from our customers for a packaging material that offers low environmental impact and full recyclability. BillerudKorsnäs, known for challenging conventional packaging and offering innovative alternatives to the market, has responded by developing and launching Xpression E-Com, a paper which meets all the needs of this tough supply chain and provides peace of mind for consumers," says Tom Hallam, Business Development Manager at BillerudKorsnäs.
Consumers are now demanding that brand owners embrace all aspects of sustainability. Many have responded by cleaning up their supply chains, eliminating high-risk raw materials and improving social welfare, but continue to use vast amounts of plastic bags for e-commerce. Xpression E-Com makes a shift to paper e-commerce bags possible. it is available in white, which offers strong branding possibilities, or brown, for those wanting a natural looking package.
The new product is the result of a collaboration between BillerudKorsnäs and the packaging machine producer JB Machines.
"We have collaborated with BillerudKorsnäs to help introduce a paper quality that works flawlessly on our converting machines. The quality of Xpression E-com paper results in high productivity and bags with great functionality and durability. The partnership has been very cooperative and we are happy to have been involved in the market launch of a paper quality dedicated to e-commerce bags," says Walter Zanon, Co-Owner, JB Machines.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!