Spanish graphic designer Txaber Mentxaka has found a canny solution to show consumers what the beer contained in a can looks like, using the Pantone colour scale. For example, on opposite ends of the scale, pale lager is 604C, and imperial stout is 426C. The typeface chosen is HipstelveticaFontFamily in its bold version by José Gomes.
The result is an effect that is both minimalist and eye-catching, which won the project a silver Pentaward in the "Concept" category.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!