Aug 31, 2022

Barilla ditches plastic window on pasta packaging across Europe

The plastic window through which Barilla's pasta was previously visible will be replaced by product imagery.
Elisabeth Skoda

The Italian pasta and bakery manufacturer plans to increase its 100% recyclable packaging range across Europe, with the goal to reduce plastic use by around 126 tons by the end of 2022

The rollout is set to come across Europe following a successful trial in the UK and will be implemented across a range of pasta products, according to ESM magazine.

The new, fully-recyclable Barilla Blue Box is reportedly made with virgin fibre to ensure high-quality and product safety. The packaging features instructions and visual aids that correspond to the appropriate recycling measures to ensure easy disposal.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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