In keeping with new sanitary regimes introduced due to the COVID-19 pandemic, Arcade Beauty has worked on a contactless sample dispenser. The result, the ScentSeal® is available in shops and in self-service, initially in the Spanish market.
Trying a fragrance is necessary is key to the purchase process. Therefore, it is necessary for brands and retail professionals to adapt with new solutions. Even after the pandemic subsides, these solutions will remain relevant, as consumers are likely to continue to demand hygienic solutions.
To accompany the launch of its fragrance Girl, Rochas entrusted Arcade Beauty with the development of this dispenser and a ScentSeal® fragrance label. Treated as a POS, this dispenser is a board box that complies with the perfume's CSR codes. Attached to the base with an adhesive, it contains 100 printed ScentSeal® cards, the reverse side of which the consumer can use. Developed from scratch for Rochas, this solution is based on recent innovations carried out by the Arcade Beauty group on the "contactless" experience.
"It aims to replace the use of the tester at the point of sale, but also the handling of the sample by a beauty advisor. Thus presented in shop, it inspires a playful and innovative discovery," a company spokesperson says.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!