Together with her older brother, NABA student Francesca Longo created Apulian Design with the intention of improving the brand identity of SMEs in the Apulian territory with a marketing development suitable for companies that want to enter new local, national and international markets.
Design Process: The project started from the creation of the logo, and then developed into packaging dedicated to the Apulian territory. The initiative, published in December, features the development of a packaging for a panettone, both classic and chocolate. Later a ceramic oil bottle was created. We then simulated a concept store for an Apulian focaccia. And finally, for Saint Patrick's Day, we created a bottle design (also in ceramic) for beer.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!