Apulian Design - a brand identity for local Italian products

The Nest is back! In this series, we are looking at creative ideas from packaging design students. If you are a packaging design student and would like to see your own design on our website, you can submit your design here.
By:
Elisabeth Skoda

Together with her older brother, NABA student Francesca Longo created Apulian Design with the intention of improving the brand identity of SMEs in the Apulian territory with a  marketing development suitable for companies that want to enter new local, national and international markets.

Design Process: The project started from the creation of the logo, and then developed into packaging dedicated to the Apulian territory. The initiative, published in December, features the development of a packaging for a panettone, both classic and chocolate. Later a ceramic oil bottle was created. We then simulated a concept store for an Apulian focaccia. And finally, for Saint Patrick's Day, we created a bottle design (also in ceramic) for beer.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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