Oct 11, 2021

Apothecary bottles for craft spirits enjoy a boom

Ready-to-drink melon cherry rum tonic Wha Gwan was launched this summer in 200ml amber Winchester apothecary bottles made by Beatson Clark, following a market trend that shows no sign of abating.
Elisabeth Skoda

David Mills, founder of Wha Gwan, explains: “We chose a pharmaceutical bottle to identify the drink as part of the category. Medicine-style bottles are proving very popular in the marketplace right now and rather than stand apart from them we wanted our new product to fit in with the rest of the sector. We believe we will soon start to see competitors launching similar products so we plan to customise our bottle within six months through embossing, once our brand is fully established in the market.”

Jonathan Clark, Account Manager at Beatson Clark, said: “The popularity of our vintage, retro-style apothecary bottles shows no sign of abating. Originally designed for pharmaceutical use, they lend brands an authentic apothecary look which is currently very popular in the craft spirits market. In addition the amber glass protects drink products from harmful UV rays, offering them a longer shelf life.

“Many bottles in this range are available from stock and the addition of embossing produces unique bottles for less than half the cost of a completely bespoke design.”

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!
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