Design

Sep 6, 2021

A whisky design inspired by Aston Martin

Bowmore® Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections which pays homage to iconic cars from the brand's history.
By:
Elisabeth Skoda

Bowmore's GTR whiskies came together with the design team at Aston Martin to create a striking bottle and pack design, giving the existing range a "stylish and eye-catching" new look. Part of an annually released collection, Aston Martin's design experts showcased the distinctive character of the existing Bowmore 10, 15 and 18-Year-Old single malts.

The Bowmore 10 Years Old is paired with the "game-changing" Aston Martin factory team car, the LM10, which first raced at Le Mans in 1932. Expressing a bold and confident style, these two creations set out to encapsulate exceptional technical prowess as the whisky boldly fuses spice with signature smoke flavours.

Inspired by the iconic Aston Martin Atom, the beautifully refined Bowmore 15 Years Old captures a definitive moment in time and pays homage to the craftsmen's creative flair and passion. The whisky crafted from exquisite first fill bourbon casks and hogsheads reveals a refreshingly uplifting and stylish character. Performance and exceptional attention to detail is what unites the Aston Martin DB Mk III and Bowmore 18 Years Old.

Manuel Gonzalez, Brand Director for Global Travel Retail, said: "Our partnership with Aston Martin is a further example of how we are investing in the premiumisation of our GTR portfolio through a combination of exciting innovations and special limited editions. The Designed by Aston Martin collection continues to highlight the ambition that we have for the Bowmore brand and provides our clients with new concepts with strong consumer appeal, alongside vital growth opportunities."

The first range from the Designed By Aston Martin series exclusive to Global Travel Retail goes on sale from August 2021.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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