Via Dei Mille regocgnises a family history that started in Sicily in the 50s. Stefano Alderuccio, the grandson of its founder, pays tribute to the rare essences of Sicily and its traditions perpetuated today by the perfumers of Grasse. The fragrances in the Ianco collection are built around the colour white – their name is taken from a Sicilian dialect word for it – and with subtle arabesques stamped on the paper of the coffret.
Coverpla has created the packaging for the three fragrances. The brand selected the 100ml bottle designed by Coverpla and manufactured by Bormioli Luigi. Its rounded, minimal shape, with powerful straight lines, is topped with the Vintage cap in mat black with a layer of screenprinted décor. Coverpla also provided the pump and pump cover.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!