Zaz is a new brand from snack food group, Domani Food, who focus on the Swiss chocolate and natural snack food industry for global markets. Zaz recently launched Chocopops, organic lightweight Swiss chocolate snacks, made from air popped corn covered in caramel, chocolate and crunchy nut pieces. The flavours in the range include milk chocolate hazelnut, dark chocolate almond and white chocolate coconut.

Slice Design was briefed to create the brand identity and packaging graphics for the new range of Chocopops. The design needed to reflect the "premium quality of the product and ZAZ’s mission to enable consumers to feel on top of their snacking routine without compromising on taste."

Based on a positioning of ‘King of ingredients,’ the regal design utilises a striking sash and gold foiling for bold impact on shelf. It was important to communicate that the snack was 100% natural and contained organic ingredients.

The agency opted for a vibrant colour palette and large product cameo that exudes appetite appeal, paired with bold on pack iconography to dial up the natural claims and increase shelf standout.

Slice Design's Alan Gilbody explains some of the design features on pack.

“Mix numbers were introduced to the packs to enhance “Specially Selected” and a red sash was used across the centre of the pack as a nod to the regal roots of Zaz. This created a bold architecture with lots of shelf standout.”

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