There are two bottle designs, featuring main characters Rey and Kylo Ren, with lightsabers that light up any time the label is touched. Once the label is squeezed, it completes a circuit which lights up the OLED of the character's lightsabers. The effect is made possible by Inuru Smart Surface Technology using OLEDs that the company says can be printed at high volume and low cost. It features a built-in, printed battery.
The lightsaber lights up once the bottle is touched. Inuru says that the the turn-off mechanism thereby is made to resemble the natural touch and usage of bottle, and that the printed battery can sustain a minimum of 500 uses.
Inuru powered labels appear like standard labels. On the first sight they are not distinguishable from other bottles. This allows a new way of consumer experience and storytelling, as the company points out.
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!