The new label pays homage to the brand's history since 1789 as a mineral water from a "pristine mountain source with an unchanged mineral composition across the ages" and honours Centre Court's 100 year anniversary.

The reimaged label was inspired by a 1922 bottle design and will be available to players at The Championships and in evian’s VIP Suite, featuring on evian's 75cl bottles which are made from 100% recycled plastic.

Following on from evian’s partnership with environmental charity HUBBUB at last year's event that saw recycling rates increase by 53% in Wimbledon Town Centre and Village, evian will launch a recycling reward scheme with Reward4Waste within the Grounds and in the Wimbledon Town Centre for the first time, in a bid to support recycling at The Championships. The scheme will incentivise attendees to recycle their water bottles through a QR code that will be found on recycling bins across the Grounds. By scanning the QR code and then the barcode on their evian drink, attendees will enter for a chance to win Finals tickets to The Championships 2023. With deposit return schemes for drinks containers on the horizon for the UK & Ireland, evian's reward scheme will provide insight into the impact return schemes can have, and the role digital technology can play in making a scheme as convenient and engaging for consumers as possible.

Dillon McEvoy, Head of Marketing at evian, said: “Marking the centenary, we take the opportunity to recognise the progress evian have made and the need to continue to innovate for a more sustainable future. We’ve continued to make strides with our sustainability commitments. We’ve launched ‘Bottles made from bottles’, will be trialling a digital recycling reward scheme at the tournament, and have reached carbon neutrality as a global brand and in our VIP Suite at Wimbledon. We’re proud of these steps and will challenge ourselves to do continue to do more on our sustainability journey.”

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