The new label pays homage to the brand's history since 1789 as a mineral water from a "pristine mountain source with an unchanged mineral composition across the ages" and honours Centre Court's 100 year anniversary.
The reimaged label was inspired by a 1922 bottle design and will be available to players at The Championships and in evian’s VIP Suite, featuring on evian's 75cl bottles which are made from 100% recycled plastic.
Following on from evian’s partnership with environmental charity HUBBUB at last year's event that saw recycling rates increase by 53% in Wimbledon Town Centre and Village, evian will launch a recycling reward scheme with Reward4Waste within the Grounds and in the Wimbledon Town Centre for the first time, in a bid to support recycling at The Championships. The scheme will incentivise attendees to recycle their water bottles through a QR code that will be found on recycling bins across the Grounds. By scanning the QR code and then the barcode on their evian drink, attendees will enter for a chance to win Finals tickets to The Championships 2023. With deposit return schemes for drinks containers on the horizon for the UK & Ireland, evian's reward scheme will provide insight into the impact return schemes can have, and the role digital technology can play in making a scheme as convenient and engaging for consumers as possible.
Dillon McEvoy, Head of Marketing at evian, said: “Marking the centenary, we take the opportunity to recognise the progress evian have made and the need to continue to innovate for a more sustainable future. We’ve continued to make strides with our sustainability commitments. We’ve launched ‘Bottles made from bottles’, will be trialling a digital recycling reward scheme at the tournament, and have reached carbon neutrality as a global brand and in our VIP Suite at Wimbledon. We’re proud of these steps and will challenge ourselves to do continue to do more on our sustainability journey.”
Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!