Materials

Mar 31, 2020

100% cardboard collection for Yves Saint Laurent

In order to highlight a selection of its iconic products, Yves Saint Laurent entrusted Cosfibel with the creation of five coffrets with a very specific brief: they were to have a premium positioning and be made entirely from cardboard, including a patented chock.
By:
Elisabeth Skoda

Recently launched in stores, these coffrets are destined to contain a selection of the brand’s iconic skincare, makeup and fragrance products in mini-sizes destined for discovery or travel. Cosfibel combined balanced proportions and aesthetics, and most of all to perfect a new type of chock that would hold the products in place.

Green or nothing

No concessions were to be made: Yves Saint Laurent requested a collection that was both premium and sustainable. Built around a rigid frame coated with Brossulin paper printed in matte black, these boxes debut a new chock concept made from cardboard, developed and patented by Cosfibel. These deep chocks integrate cutout shapes and are clipped into their housing thanks to an ingenious slot system. They are then covered with the same paper, perfectly shaped to fit the products, guaranteeing the whole structure is just as strong as if they were made from plastic.

Combining practicality and aesthetics

Created in five different formats, this new generation of coffret communicates the brand’s premium codes at the same time as being sustainable. Inside them, the consumer finds diverse product combinations, including a travel pouch dedicated to the Or Rouge skincare line, and a series of eight mini lipsticks hidden inside drawers. The coffrets required precise edge turning work by hand. They also feature a  flap closure that holds the lid in place without the use of magnets.

As to their décor, the famous logo designed by Cassandre is either hot-stamped or made from gold-coloured metal, applied by hand for a 3D effect.

Elisabeth Skoda

Editor of Touchpoints magazine, writer for Packaging Europe magazine and design enthusiast!

editor@packtouchpoints.com
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