When should companies allow declining, ageing brands to finish their life cycles? When should they opt to revitalize them?
HP partners with Milka LEO to encourage consumers to get creative and finish the on-pack colouring.
Landscape has created a "vibrant and uplifting" brand identity and packaging for Cookma's new meal delivery service aimed at new parents.
On the backdrop of the digital media, e-commerce, and a proliferation of the virtual and physical touchpoints between brands and shoppers, there has never been a greater emphasis on the ability of packaging to engage with consumers. Touchpoints explores the opportunities for brands to harness technology and imagination to create meaningful packaging experiences. It’s the marketeer’s and brand manager’s indispensable guide to innovative ideas and technologies in design, customisation, smart and interactive packaging. Don't miss out on the latest news and subscribe to our newsletter!Subscribe Today
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